ACMA Research Shows Australians Would Use Mobile Phone Payment Methods

Research undertaken by ACMA has found that Australians would welcome using their mobile phones as payment methods but that current awareness of the possibility is low.
Qualitative research has found that while premium SMS is the most well established mobile payment method it is not widely seen as such. Instead it is seen as a way to purchase digital for example ringtones and mobile phone wallpapers as well as for voting on TV shows and for competition entry
Research respondents felt that “Tweenies” (those aged 8-14 years) were most likely to be targeted and to use premium SMS services. Many consider this age groups to be vulnerable to manipulation using mobile phones for payment methods as most do not have access and control over other traditional forms of payment such as credit cards.
There has been somewhat of a backlash against premium SMS recently. Tales of unexpectedly large bills racked up without the users full knowledge are scaring lots of consumers away from using premium SMS. USA based Telco Exetel has gone as far to protect it’s customers by blocking all premium SMS by default. Exetel claims this simple move has removed up to 90% of their billing disputes.
Looking at alternative payment methods the report has identified a number of new mobile payment technologies to be looked at including contactless or “wave and pay”, “person to person” transfers and payments that are linked to users’ to bank accounts.










