Burger King Trialling Mobile Commerce

Posted by admin on 19/Jun/2009 in Application Watch | 1 comment

Burger King is trialling mobile commerce by allowing customer to order and pay with their iPhone. Burger King joined with Gomobo and PointAbout for the development and design phase of the application. Burger King NOW location-aware iPhones are being tested in the Queens, New York, area.“The idea of the iPhone app is to go the full nine yards with a rich mobile ordering platform,” commented Noah N. Glass, founder CEO of Gomobo, New York. “This is the first case study that we have done with an iPhone application and we expect to launch this type of application for other quick-serve restaurants we are working with.”

The GPS functionality of the iPhone allows users to bypass the step of entering an address in to the application. it achieves this by automatically finding the Burger King location closest to user.

Customers save valuable time when placing their order and in particular when they pick it up. They can bypass the queue and just take their food because they have already paid for it using the application on their iPhone.

The application tracks and saves the users order history and also acts as a loyalty card offering by giving the user special deals and incentives.