CellTrust Named Finalist for CTIA WIRELESS 2008® E-Tech Innovation Award for its SecureSMS Enterprise Mobile Widget

Posted by admin on 25/Mar/2008 in Awards, Press Releases | 0 comments

CellTrust™ a finalist in the Third Annual CTIA Emerging Technologies (E-Tech) Awards.

SCOTTSDALE, ARIZ. March 25, 2008 CellTrust™ (www.celltrust.com), a leading provider of mobile software and services for the secure and trusted exchange of information on mobile devices, announced today that its SecureSMS Gateway was selected as a finalist in the Third Annual CTIA Emerging Technologies (E-Tech) Awards. The E-Tech Awards program gives industry recognition and acknowledges the best wireless products and services in the areas of Mobile CE (consumer electronics); Consumer Mobile Applications; Enterprise Solutions; Network Infrastructure; Mobile Widgets; and 4G. CTIA WIRELESS 2008®, takes place April 1-3 at the Las Vegas Convention Center.

The E-Tech Award Ceremony will take place on the Fashion in Motion stage in the Mobile Entertainment eXpo pavilion of the Las Vegas Convention Center on Wednesday, April 2 at 3:00 PM. A panel of industry analysts, media and technology experts reviewed nearly three hundred submissions from established and emerging companies and judged product entries based on innovation, creativity and vision.

“CellTrust will be showcasing its SecureSMS Gateway at this year’s CTIA Wireless 2008 in Las Vegas, and are very proud that its flagship product is now a finalist in the CTIA Emerging Technology Awards, which will be on display at the event,” said Sean Moshir, CEO of CellTrust. “CellTrust is making it possible for consumers to have confidence in sending secure transactions such as banking and other private content over the mobile device, and we look forward to watching this market really grow in 2008.” (more…)

CellTrust Corporation Launches Worldwide Availability of SecureSMS Gateway at Mobile World Congress 2008

Posted by admin on 6/Feb/2008 in Press Releases | 0 comments

Mobile Security Experts Launch First SecureSMS Gateway to Supply Growing Commercial Demand for Innovative, Multi-faceted Mobile Software & Services

SCOTTSDALE, ARIZ. February 6, 2008 CellTrust Corporation (www.celltrust.com), a leading provider of mobile software and services for the secure and trusted exchange of information on mobile devices, today announced that its CellTrust SecureSMS Gateway is immediately available for worldwide distribution and implementation. CellTrust’s SecureSMS Gateway, which will be demonstrated at the Mobile World Congress 2008 Showstoppers Event* on February 10 in Barcelona, Spain, allows businesses to exchange critical information with customers in a trusted environment on the mobile device. Setting itself apart from consumer-grade SMS, the Company’s SecureSMS Gateway gives the message sender the ability to confirm when text messages are delivered and/or read via a highly encrypted, tamper-proof transfer process with no size limitations along with remote wipe functionality that ensures users can wipe the handset if it is lost or stolen.

Government agencies as well as businesses in financial services/banking, education, travel and the mobile advertising/marketing sectors desiring to take advantage of the ubiquitous nature of SMS but which require a secure, reliable and highly confidential messaging and marketing approach can now take advantage of CellTrust SecureSMS. According to Mobile Marketing Association (www.mmaglobal.com) research, 89 percent of major brands plan to market via mobile phones in 2008.

According to Yankee Group Analyst Andrew Jaquith, As demand for business-grade mobility and messaging increases, mobile devices will need security features with higher levels of assurance. Business services like mobile authentication, financial information feeds, and secure message delivery, for example, demand more security than what consumer-grade, unencrypted SMS can deliver. (more…)

Harlem Success Academy Achieves Close To 100 Percent Parental Involvement Through Mobility

Posted by admin on 16/Jan/2008 in Press Releases | 0 comments

Harlem Success Academy Selects CellTrust Corporation’s Advanced SMS Gateway as Technology Foundation for Mobile Messaging Program.

Scottsdale, Arizona . — January 16, 2008 — CellTrust Corporation (www.celltrust.com) today announced that its world-class SMS Gateway in use by year-old New York charter school Harlem Success Academy (www.harlemsuccess.org) has returned definitive and positive mobile marketing metrics. Harlem Success Academy reports close to 100 percent parental involvement during its inaugural 2006-2007 school year and attributes much of this high level of success to its SMS solution from CellTrust. Harlem Success Academy now educates 280 kindergarten through second grade students and will open 40 more schools serving high need communities in New York City over the next decade.

Harlem Success Academy’s parental involvement metric was largely achieved through regular and timely text messages sent via CellTrust’s advanced and secure SMS Gateway. The text messages concerned upcoming events and family academic venues, administrative procedures, attendance, recruitment, and grades/homework assignments, to name a few.

“One of the key factors in choosing a mobile solutions provider was ease of use,” said Harlem Success Academy’s Director of External Affairs Jenny Sedlis. “We needed to create messages and alerts on a moment’s notice, send them to our parent community, and know they got there.”

Harlem Success Academy chose an SMS solution from CellTrust because it was easy to implement and cost-effective. Many of the students’ parents don’t have access to the Internet and can’t respond to email or access the school’s website from home. Moreover, many of the students’ parents work fulltime, thus the cell phone was selected as the school’s communication method of choice. (more…)

Battle Global Warming with your Mobile Phone

Posted by admin on 10/Sep/2007 in Security Alert Log | 0 comments

We all contribute to the global warming problem. But CellTrust’s FlightAssist subscribers now have an effective way to become part of the solution. Using carbon reduction and offsetting options from Carbonfund.org makes it possible for every traveler – with just a mobile phone – to “clean up” their itinerary.

“Doing something about climate change means reducing the carbon dioxide emissions every one of us generates every day – when we drive our cars, heat or cool our houses, watch TV, or take an airplane,” states Steve Offutt, COO at Carbonfund.org. “After you have taken responsibility and reduced your emissions as much as you can, one of the best actions to take as a next step is to reduce carbon dioxide emissions equal to your carbon emissions – with carbon offsetting.

(more…)

Mobile Marketing Association publishes EMEA mobile advertising guidelines

Posted by admin on 7/Sep/2007 in Security Alert Log | 0 comments

LONDON, UK: September 25, 2007 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.

The guidelines make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently on the majority of mobile devices ensuring a positive and consistent consumer experience. (more…)