Mobile Cellular Subscriptions Per 100 People by Country – Data Provided by The World Bank

Having trouble convincing the powers that be within your organisation that you should be using SMS as part of your daily customer operations?

It might be an idea to show them this recent data provided by The World Bank. If they still need convincing after seeing the data then don’t despair as they probably won’t be in their job(s) for too much longer!

Mobile cellular telephone subscriptions are subscriptions to a public mobile telephone service using cellular technology, which provide access to the public switched telephone network. Post-paid and prepaid subscriptions are included.

This is the Short Table of Popular Countries

Source: International Telecommunication Union, World Telecommunication Development Report World Bank estimates and the International Telecommunication Union.

Read more

Australian & New Zealand Businesses Can Get a FREE 30 Day Trial of the CellTrust SMS & SecureSMS Gateway

CellTrust is pleased to provide a free 30 day trial evaluation of the CellTrust 2-way SecureSMS and standard SMS Gateway to Australian & New Zealand businesses.

During your 30 day evaluation you will receive

• Free Access to the Gateway for your tests
• Free Access to the mobile marketing tools and modules
• Free SMS, email and voice credits to test all the channels
• Free access to SDK and libraries
• Free access to the modules with built-in features
• Free support on CellTrust Forums to answer your questions
• Free messages, full gateway access and technical support

Click here to access the 30 day trial evaluation application form

Choosing an SMS Gateway for Your Business or Organisation

People are becoming more and more dependent on their mobile devices and personal computers. Ask a lot of people and they will tell you that they just can’t see themselves living without mobile phones. We’ve even seen research that says a lot of people are more scared of losing their mobile phone they are of losing their wallet. It comes as no surprise that many businesses big and small are now incorporating mobile marketing in to their advertising campaigns.

Not that long ago retailers were the first to recognise the potential benefit of mobile devices for sending promotional information and interacting with loyal customers and for the creation of new clients. But now even politicians, many online businesses and even non-profit organisations are realising the importance of mobile technology when it comes to best marketing practice.

Lots of mobile marketing tools that are now available to advertisers, marketers and companies in general. Popular tools include SMS Alerts, SMS Contests, SMS Voting, and lots of different premium SMS content delivery applications. Something else that is beginning to be used by of many advertisers, marketers, politicians, online businesses and non-profit organisations is the SMS Gateway. Mobile messaging gateways allow people to compose and send mobile messages from the web site of a server or a provider, some of the better ones such as the CellTrust SMS Gateway even allow for the building of two way conversations and application logic in to SMS marketing or advertising campaigns. There are lots of independent companies providing free message gateways but for long term benefits companies and businesses should really consider using an SMS Gateway that offers the following key features.

Read more