SMS My Customers – New Aussie 2-Way SMS Gateway Launch Soon

We’ve been given a sneak preview of a new 2-Way SMS Gateway set to launch very soon in Australia. The application is using the CellTrust 2-Way SMS Gateway as it’s delivery platform and having seen the customer web portals for both SMS My Customers and CellTrust I have to say that the SMS My Customers is a breakthrough in terms of end user functionality and ease of use.

The SMS My Customers 2-Way SMS Gateway will be live and available for customers to log on and use within the next two weeks. If you are currently a subscriber of any other Australian SMS Gateways you owe it to yourself to check this one out when it becomes available.

FDA ruling on mobile image viewers could shake iPhone app market

In January a moment that all kinds of mobile application developers have long feared finally arrived.

When the FDA decided that an iPhone image viewer from Cleveland-based vendor MIMvista was a class III medical device that requires pre-market approval.

Read the full article here on the Fierce Mobile Healthcare web site.

Jack Dorsey of Twitter Fame Expands in to Mobile Payment Services

Jack Dorsey the co-founder of the increasingly popular social networking site Twitter is set to expand in to mobile payment services.

Dorsey has beta launched Square offering users tools to accept credit and debit card purchases without using traditionally available card services and hardware. Square is currently available on Apple’s iPhone and iPod touch. Dorsey is aiming to release Square across other platforms in 2010. Square allows users to accept and swipe cards using a small device plugged in to their mobile phones audio jack. Square plans to focus more on the service than on the hardware whilst offering users no contracts, no monthly fees and without any hidden costs.

Click here for more information about Square.

Unemployed Using Web 2.0 to Get Jobs

I was just reading back through the blogs at the Sydney Morning Herald web site and I came across an article posted back in March about how unemployed people are increasingly using Web 2.0 to get a job.

It got me thinking that an enterprising developer/company would be able to build an application using CellTrust Secure SMS to communicate securely with those people using Web 2.0 sites. When it comes to things such as resumes and employment information, that’s the exact type of data that needs to be transmitted securely. A lot of employment site currently are using SMS, but not securely.

Read the full article on the Sydney Morning Herald web site.

Fierce Mobile Healthcare Article: Mobile Email, SMS Opening Up Patient Physician Communication Channels

Fierce Mobile Healthcare have published an interesting article about how mobile email and SMS are opening up patient-physician communication channels. This fits in nicely with what we have been blogging about for months.

Here’s an excerpt from the article,

And if doctors are comfortable with email, it could only be a matter of time until they also embrace SMS text messaging. Public health agencies, including the Centers for Disease Control and Prevention, are exploring SMS as a quick means of communicating health information to large groups of people. “In an emergency situation, people may not have access to the Internet or mobile phone calls, but they could still have access to mobile texts,” CDC e-health marketing chief Janice R. Nall is quoted as saying.

CellTrust are Already Working in This Area – CellTrust Secure Mobile Healthcare Solution

Providing healthcare organisations, vendors and patients with a solution to securely receive and exchange patient information, generate critical physician notifications, ask patient related questions in real-time and deliver prevention/intervention education to patients with complete confidence of a HIPAA compliant pathway has become an essential part of healthcare delivery and workflow.

Secure Health Messaging is a suite of Mobile Healthcare applications built on highly encrypted CellTrust SecureSMS text messaging technology that enhances delivery of real-time Protected Health Information (PHI) to healthcare providers’ and patients’ mobile devices.

By opening up HIPAA compliant two-way mobile communication via text messaging, hospitals, healthcare vendors, Medical Answering Service providers, Pharmacies and insurance companies can reduce cost, improve response time and advance the quality and delivery of healthcare.

Designed to easily integrate with existing EMRs, CRMs, lab systems and email exchange servers, Secure Health Messaging removes security or compliance obstacles to receive text messages with real-time PHI from multiple applications supported by Health Information Technology vendors.

Click here to read the full on article on the Fierce Mobile Healthcare web site.

Texts improve treatment adherence – FierceBiotechIT

There is an interesting article by George Miller from FierceBiotechIT about how text messaging can improve patients treatment adherence.

Here is an excerpt from the article,

Daily text-message reminders have yielded a 2x improvement in adherence to a treatment regimen among subjects in a dermatology study. Those who received the texts had an average daily adherence rate of 56 percent for sunscreen application, while those who received no text messages had a 30 percent rate.

Link to the full article: Texts improve treatment adherence – FierceBiotechIT.

CellTrust have some applications that can help prevention & intervention health messaging that is HIPAA compliant, PHI secure text messaging, anytime, anyplace, for any mobile phone. It can turn patient mobile phone into a prevention and intervention devices.

Mobility Security & Compliance – CellTrust Secure Mobile Healthcare Solution

Providing healthcare organisations, vendors and patients with a solution to securely receive and exchange patient information, generate critical physician notifications, ask patient related questions in real-time and deliver prevention/intervention education to patients with complete confidence of a HIPAA compliant pathway has become an essential part of healthcare delivery and workflow.

Secure Health Messaging is a suite of Mobile Healthcare applications built on highly encrypted CellTrust SecureSMS text messaging technology that enhances delivery of real-time Protected Health Information (PHI) to healthcare providers’ and patients’ mobile devices.

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Burger King Trialling Mobile Commerce

Burger King is trialling mobile commerce by allowing customer to order and pay with their iPhone. Burger King joined with Gomobo and PointAbout for the development and design phase of the application. Burger King NOW location-aware iPhones are being tested in the Queens, New York, area.
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CellTrust Corp. Commences Operations with CellTrust Australia, Pty Ltd. To Provide Secure SMS and Mobile Marketing to Australia and New Zealand

U.S.-based CellTrust, the Secure SMS Messaging Leader, Establishes a Franchisee as Distribution Network on the Australian Continent.

Scottsdale, AZ, USA and Australia – June 3, 2009 – CellTrustCorporation, a U.S.-based provider of leading-edge secure mobile messaging and applications (www.CellTrust.com) announced its expansion into Australia and New Zealand with the establishment of CellTrust Australia (www.CellTrust.com.au).  The franchisee will operate from its headquarters in Sydney, Australia led by Managing Director Nick Goritsas, marketing veteran and entrepreneur who founded the successful Ontarget Group of companies, which specialise in Data Mining, Direct Mail Marketing and Product Fulfilment.
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Fronde Anywhere – txtBUS

The potential is obvious. Commuters save time and money with the txtBUS service, especially those who do not have a timetable at their bus stop. Based on existing timetables, the text service advises users to arrive several minutes earlier so that there is no chance of missing the bus.
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