Harlem Success Academy Achieves Close To 100 Percent Parental Involvement Through Mobility

Posted by admin on 16/Jan/2008 in Press Releases | 0 comments

Harlem Success Academy Selects CellTrust Corporation’s Advanced SMS Gateway as Technology Foundation for Mobile Messaging Program.

Scottsdale, Arizona . — January 16, 2008 — CellTrust Corporation (www.celltrust.com) today announced that its world-class SMS Gateway in use by year-old New York charter school Harlem Success Academy (www.harlemsuccess.org) has returned definitive and positive mobile marketing metrics. Harlem Success Academy reports close to 100 percent parental involvement during its inaugural 2006-2007 school year and attributes much of this high level of success to its SMS solution from CellTrust. Harlem Success Academy now educates 280 kindergarten through second grade students and will open 40 more schools serving high need communities in New York City over the next decade.

Harlem Success Academy’s parental involvement metric was largely achieved through regular and timely text messages sent via CellTrust’s advanced and secure SMS Gateway. The text messages concerned upcoming events and family academic venues, administrative procedures, attendance, recruitment, and grades/homework assignments, to name a few.

“One of the key factors in choosing a mobile solutions provider was ease of use,” said Harlem Success Academy’s Director of External Affairs Jenny Sedlis. “We needed to create messages and alerts on a moment’s notice, send them to our parent community, and know they got there.”

Harlem Success Academy chose an SMS solution from CellTrust because it was easy to implement and cost-effective. Many of the students’ parents don’t have access to the Internet and can’t respond to email or access the school’s website from home. Moreover, many of the students’ parents work fulltime, thus the cell phone was selected as the school’s communication method of choice. (more…)