Burger King is trialling mobile commerce by allowing customer to order and pay with their iPhone. Burger King joined with Gomobo and PointAbout for the development and design phase of the application. Burger King NOW location-aware iPhones are being tested in the Queens, New York, area. (more…)
The potential is obvious. Commuters save time and money with the txtBUS service, especially those who do not have a timetable at their bus stop. Based on existing timetables, the text service advises users to arrive several minutes earlier so that there is no chance of missing the bus. (more…)
San Francisco Calif., and Scottsdale, Arizona – November 26, 2008 – CellTrust Corporation (www.celltrust.com), a leading provider of secure mobile messaging and applications, announced today that it has launched its FlightAssist™ real-time flight monitoring solution at San Francisco International Airport (SFO), delivering a free service that will provide information on flight arrival times and other information to passengers and those traveling to the airport to pick up travelers. With CellTrust’s FlightAssist service, passengers can notify a circle of friends in real-time through text messages on a cell phone if there is a flight delay or cancellation at SFO. CellTrust’s FlightAssist is also the first mobile text flight monitoring service in North America to offer a convenient flight carbon offsetting option through its partnership with Carbonfund.org.
“I applaud CellTrust and San Francisco International for their joint initiative and early adoption of this very sensible approach to reduce emissions while making travel more efficient,” said Eric Carlson, Executive Director of Carbonfund.org. “Using the mobile phone to relay flight information and help manage automobile congestion and resulting emissions in and around SFO serves as an excellent method for airports around the globe.” (more…)
Scottsdale, Arizona . — January 16, 2008 — CellTrust Corporation (www.celltrust.com) today announced that its world-class SMS Gateway in use by year-old New York charter school Harlem Success Academy (www.harlemsuccess.org) has returned definitive and positive mobile marketing metrics. Harlem Success Academy reports close to 100 percent parental involvement during its inaugural 2006-2007 school year and attributes much of this high level of success to its SMS solution from CellTrust. Harlem Success Academy now educates 280 kindergarten through second grade students and will open 40 more schools serving high need communities in New York City over the next decade.
Harlem Success Academy’s parental involvement metric was largely achieved through regular and timely text messages sent via CellTrust’s advanced and secure SMS Gateway. The text messages concerned upcoming events and family academic venues, administrative procedures, attendance, recruitment, and grades/homework assignments, to name a few.
“One of the key factors in choosing a mobile solutions provider was ease of use,” said Harlem Success Academy’s Director of External Affairs Jenny Sedlis. “We needed to create messages and alerts on a moment’s notice, send them to our parent community, and know they got there.”
Harlem Success Academy chose an SMS solution from CellTrust because it was easy to implement and cost-effective. Many of the students’ parents don’t have access to the Internet and can’t respond to email or access the school’s website from home. Moreover, many of the students’ parents work fulltime, thus the cell phone was selected as the school’s communication method of choice. (more…)
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