Burger King is trialling mobile commerce by allowing customer to order and pay with their iPhone. Burger King joined with Gomobo and PointAbout for the development and design phase of the application. Burger King NOW location-aware iPhones are being tested in the Queens, New York, area.“The idea of the iPhone app is to go the full nine yards with a rich mobile ordering platform,” commented Noah N. Glass, founder CEO of Gomobo, New York. “This is the first case study that we have done with an iPhone application and we expect to launch this type of application for other quick-serve restaurants we are working with.”

The GPS functionality of the iPhone allows users to bypass the step of entering an address in to the application. it achieves this by automatically finding the Burger King location closest to user.

Customers save valuable time when placing their order and in particular when they pick it up. They can bypass the queue and just take their food because they have already paid for it using the application on their iPhone.

The application tracks and saves the users order history and also acts as a loyalty card offering by giving the user special deals and incentives.

The potential is obvious. Commuters save time and money with the txtBUS service, especially those who do not have a timetable at their bus stop. Based on existing timetables, the text service advises users to arrive several minutes earlier so that there is no chance of missing the bus.

txtBUS works for you:

1. Users text ‘bus’ on their mobiles.
2. Send the four digit bus stop number.

txtBUS can also supply the following three services for your route, which is particularly useful for stops used by other buses. It’s easy! You simply send the four digit bus stop number with a space or a comma and then the route and you’re in business.

A confirmation of the location of your bus stop and the approximate times of the next three buses due arrives within seconds. The system will not inform users if a service is running early or late.

San Francisco Calif., and Scottsdale, Arizona – November 26, 2008 – CellTrust Corporation (www.celltrust.com), a leading provider of secure mobile messaging and applications, announced today that it has launched its FlightAssist™ real-time flight monitoring solution at San Francisco International Airport (SFO), delivering a free service that will provide information on flight arrival times and other information to passengers and those traveling to the airport to pick up travelers. With CellTrust’s FlightAssist service, passengers can notify a circle of friends in real-time through text messages on a cell phone if there is a flight delay or cancellation at SFO. CellTrust’s FlightAssist is also the first mobile text flight monitoring service in North America to offer a convenient flight carbon offsetting option through its partnership with Carbonfund.org.

“I applaud CellTrust and San Francisco International for their joint initiative and early adoption of this very sensible approach to reduce emissions while making travel more efficient,” said Eric Carlson, Executive Director of Carbonfund.org. “Using the mobile phone to relay flight information and help manage automobile congestion and resulting emissions in and around SFO serves as an excellent method for airports around the globe.”

Real-time mobile flight monitoring and airport information management is expected to significantly streamline the passenger flow to and from the airport. Flight delays, cancellations, gate changes and flight arrivals are communicated within seconds to the recipient’s mobile phone. Those picking up passengers will receive notification should there be a change while the passenger is still on board the airplane. FlightAssist helps everyone remain one step ahead and takes the guess work, stress and endless waiting out of flying and picking up at the airport.

“CellTrust is pleased to partner with an award-winning airport like San Francisco International to tackle traffic emissions on the ground through mobile flight information management,” said Sean Moshir, founder and CEO of CellTrust. “FlightAssist provides a great option for passengers; those involved in with a flight logistically; for the environment; and for the airport itself in terms of cost reduction and stakeholder satisfaction. The bottom line is: if you take care of the planet – the planet will take care of you.”

Benefits for the Passenger

• Passengers and those picking or dropping off can select the flight on www.flysfo.com
• Text messages are sent to the user’s phone if there is a flight delay, cancellation, and when the flight arrives at SFO
• Optionally, the same information can be sent to up to four other phone numbers to keep them updated about a particular flight
• Setting up the mobile text flight alert service can be done 72 hours ahead
• Those picking up will get arrival details by text while passengers are still in the air
• Opportunity for carbon offsetting of flights via the mobile phone through www.carbonfund.org

Benefits for the Airport

• Reduced traffic congestion and its environmental impact
• Improved passenger flow
• Faster, safer airport thoroughfares for pedestrians and vehicles
• Higher traveler satisfaction
• Mobile channel for airport information management
• Minimal resources needed for deployment and maintenance

The free service will be available from today November 26, 2008 through www.flysfo.com. However, based on the cell phone carrier, standard rates/other charges may apply.

About Carbonfund.org

Carbonfund.org is the country’s leading nonprofit carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting third-party validated renewable energy, energy efficiency and reforestation projects where they are most cost effective. For more information, visit www.carbonfund.org.

About CellTrust Corporation

CellTrust is a leading provider of secure mobile messaging and applications. CellTrust’s patent pending Secure SMS Gateway™ featuring the SecureSMS™ Appliance and a suite of mobile applications provide advanced secure mobile messaging and information management solutions across 200+ countries and over 700 carriers. CellTrust ensures the secure and trusted exchange of information on mobile devices to the financial services, healthcare, government, education, energy, information technology, marketing, and travel, among other global industries. For more information about CellTrust’s Global, African, North American and Australian operations: www.celltrust.com, www.africa.celltrust.com, www.celltrust.com.au.

Media Contact

Kirsten Woodard or Yasmin Ezaby
Global Results Comms (GRC) for CellTrust
+1 949-681-8122 or +1 949-502-6760
kwoodard@globalresultspr.com or yezabi@globalresultspr.com

©2008 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other companies’ names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners.

Scottsdale, Arizona . — January 16, 2008 — CellTrust Corporation (www.celltrust.com) today announced that its world-class SMS Gateway in use by year-old New York charter school Harlem Success Academy (www.harlemsuccess.org) has returned definitive and positive mobile marketing metrics. Harlem Success Academy reports close to 100 percent parental involvement during its inaugural 2006-2007 school year and attributes much of this high level of success to its SMS solution from CellTrust. Harlem Success Academy now educates 280 kindergarten through second grade students and will open 40 more schools serving high need communities in New York City over the next decade.

Harlem Success Academy’s parental involvement metric was largely achieved through regular and timely text messages sent via CellTrust’s advanced and secure SMS Gateway. The text messages concerned upcoming events and family academic venues, administrative procedures, attendance, recruitment, and grades/homework assignments, to name a few.

“One of the key factors in choosing a mobile solutions provider was ease of use,” said Harlem Success Academy’s Director of External Affairs Jenny Sedlis. “We needed to create messages and alerts on a moment’s notice, send them to our parent community, and know they got there.”

Harlem Success Academy chose an SMS solution from CellTrust because it was easy to implement and cost-effective. Many of the students’ parents don’t have access to the Internet and can’t respond to email or access the school’s website from home. Moreover, many of the students’ parents work fulltime, thus the cell phone was selected as the school’s communication method of choice.

According to a recent Network World blog posting, more than 3.3 billion mobile accounts (one for every two earthlings) exist today, making Harlem Success Academy’s mobile communications program realistic and timely.

“The return on investment this past year has been two-fold,” explains Sedlis. “First and foremost, we achieved a very high level of parent engagement in students’ academic success. Second, the mobile messaging program helped us to become a much more efficient operation. As a school in Harlem, we quite honestly have limited resources. It was critical for us to make the most of our communications methods.”

CellTrust CEO Sean Moshir adds, “We are proud to be selected by Harlem Success Academy as their mobile provider of choice. Being able to take part in a child’s academic success by providing the mobile foundation makes what we do at CellTrust that much more meaningful.”

The CellTrust SMS Gateway is functionality packed with additional modules and features to assist all types of businesses and organizations interested in building mobile marketing and messaging campaigns. For example, the CellTrust SMS Gateway Scheduling Module provides the ability to send any message desired with a pre-defined date to one group or groups of recipients. A scheduled message or marketing message can be sent out at different time intervals to individuals or groups via SMS, email and/or voice.

In support of the idea that mobile phones can improve community involvement on all levels, CellTrust donated its SMS solution to Harlem Success Academy for year 2008. CellTrust actively seeks other interested schools and non-profits that could benefit from a similar program.

About CellTrust Corporation

CellTrust is a leading provider of secure mobile messaging and applications. CellTrust’s patent pending Secure SMS Gateway™ featuring the SecureSMS™ Appliance and a suite of mobile applications provide advanced secure mobile messaging and information management solutions across 200+ countries and over 700 carriers. CellTrust ensures the secure and trusted exchange of information on mobile devices to the financial services, healthcare, government, education, energy, information technology, marketing, and travel, among other global industries. For more information about CellTrust’s Global, African, North American and Australian operations: www.celltrust.com, www.africa.celltrust.com, www.celltrust.com.au.

Media Contact

Kirsten Woodard or Yasmin Ezaby
Global Results Comms (GRC) for CellTrust
+1 949-681-8122 or +1 949-502-6760
kwoodard@globalresultspr.com or yezabi@globalresultspr.com

©2008 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other companies’ names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners.