MarketTools Selects CellTrust Global SecureSMS Gateway for Pioneering Mobile Market Research Platform

Posted by admin on 15/Apr/2008 in Advertising & Marketing, Application Watch, Press Releases | 0 comments

CellTrust and MarketTools Co-presenting Case Study at First Mobile Pavilion at Ad-Tech San Francisco 2008

Scottsdale, Arizona – April 15, 2008 – CellTrust® Corporation , the leading secure mobile information management and delivery provider, and MarketTools, the award-winning on-demand market research provider (www.markettools.com), will be in full force at Ad Tech San Francisco, taking place April 15-17 at the Moscone Center. The companies will be co-presenting a case study in the first Mobile Pavilion, which will take place throughout the event, about successful ways for brands and companies to leverage the mobile channel for marketing purposes. As mobile marketing gains momentum on a global scale, one challenge remains the same in every region: how to develop an effective marketing strategy and measure both effectiveness and return on investment (ROI).

CellTrust, an award-winning contender in the mobile security space with its Global SecureSMS Gateway™, provides financial, marketing, governmental and other sectors the confidence that messages are safe from over-the-air pirating and that they reach the intended user. CellTrust’s SecureSMS informs senders when a recipient receives the text message and then again when the message is opened. Combined with CellTrust’s SMS Gateway Suite of reporting and analytic features, CellTrust’s SecureSMS gives E-marketers a definitive baseline for calculating campaign ROI. Security, delivery assurance and measuring ROI are some of the issues E-marketers at Ad Tech will be examining this week in San Francisco.

MarketTools pioneered mobile market research with its MarketTools Mobile™ and Zoomerang Anywhere™ research tools. MarketTools leverages the growing ubiquity of mobile phones and the expanding capabilities of the wireless web to deliver surveys directly to consumers worldwide on their mobile phones or via SMS at the point of sale to allow the capture of real-time market feedback. With the ease of integration of the CellTrust Global Gateway API and the state of market readiness of the CellTrust SMS Gateway Suite, MarketTools was able to bring Zoomerang Anywhere quickly to market. (more…)

Celly Corp Chooses SecureSMS Gateway from CellTrust for Mobile Phone Food Ordering Service

Posted by admin on 2/Apr/2008 in Application Watch, Press Releases | 0 comments

CellTrust’s patent pending Secure SMS Gateway™ to host GoCelly.com Mobile Phone Food Ordering System.

CTIA Wireless, Las Vegas – April 2, 2008 – Celly Corp (www.gocelly.com) has chosen the CellTrust™ (www.celltrust.com) patent pending SecureSMS™ Gateway to host its GoCelly.com Mobile Phone Food Ordering System. The system, which will be free to users, allows consumers to order and pay for their favorite meals for pick up or delivery through short code text messages or online.

“CellTrust has a proven track record in reliably hosting some of the most innovative SecureSMS systems in existence today. We feel that the CellTrust SecureSMS Gateway provides an array of features that are a step above its competitors,” said Celly Corp CEO Michael Nguyen. “These factors, along with robust performance, high system uptimes, and an excellent support staff are paramount to the successful operation of time-sensitive services like GoCelly.com.”

GoCelly allows restaurants the convenience of receiving orders without wasting time on the phone taking orders. The system should eliminate long lines during the restaurant’s peak business hours and increase restaurant sales by decreasing the time spent by employees for fulfillment of orders. In turn, users are able to order on-to-go and save time by not having to spend time waiting to order or pay.

GoCelly users sign up at www.gocelly.com for access to its intuitive menu system to select and customize food items for a given GoCelly affiliate restaurant and save it under a ‘Nickname’. When the user is ready to eat, they simply text message their Nickname to 90703. After sending the secure SMS, a confirmation text message is transmitted electronically to the restaurant. The user’s credit card is automatically charged for the transaction, and there is no wait to order or pay when they arrive at the restaurant’s designated GoCelly pick up area. (more…)

First Purely Mobile Bank Licenses CellTrust’s SecureSMS for Safe Mobile Transactions

Posted by admin on 1/Apr/2008 in Application Watch, Press Releases | 0 comments

mobe, Inc. Enables Users to Conduct Critical Business While On-The-Go

CTIA Wireless, Las Vegas – April 1, 2008 – CellTrust™ Corporation (www.celltrust.com), the leading secure mobile information management and delivery provider, today announced that mobe, Inc., has selected CellTrust’s Global SecureSMS™ Gateway to ensure the secure transmission of SMS messages for payments, commerce, banking and other confidential content to and from its network of mobile bank account holders. mobe, Inc., in conjunction with University Bank, is a leader in mobile banking, mobile payments, merchant services, global remittance and banking security.

SecureSMS Gateway allows businesses to exchange critical information with customers in a trusted environment on the mobile device. Setting itself apart from consumer-grade SMS, CellTrust’s SecureSMS Gateway gives the message sender the ability to confirm when text messages are delivered and/or read via a highly encrypted, tamper-proof transfer process with no size limitations along with remote wipe functionality that ensures users can wipe the handset if it is lost or stolen.

As mobile consumers across all regions and age segments gain confidence in sending messages to friends and loved ones via text message, the trend of conducting more sophisticated and personal content will continue to rise. The increasing use of mobile devices to transfer funds between bank accounts and other important activities will become the standard of the industry in the near future, and CellTrust is providing the mobile industry with Secure SMS solutions that make high risk messages secure and safe from being read by others or tampered with during transmission. (more…)

CellTrust Named Finalist for CTIA WIRELESS 2008® E-Tech Innovation Award for its SecureSMS Enterprise Mobile Widget

Posted by admin on 25/Mar/2008 in Awards, Press Releases | 0 comments

CellTrust™ a finalist in the Third Annual CTIA Emerging Technologies (E-Tech) Awards.

SCOTTSDALE, ARIZ. March 25, 2008 CellTrust™ (www.celltrust.com), a leading provider of mobile software and services for the secure and trusted exchange of information on mobile devices, announced today that its SecureSMS Gateway was selected as a finalist in the Third Annual CTIA Emerging Technologies (E-Tech) Awards. The E-Tech Awards program gives industry recognition and acknowledges the best wireless products and services in the areas of Mobile CE (consumer electronics); Consumer Mobile Applications; Enterprise Solutions; Network Infrastructure; Mobile Widgets; and 4G. CTIA WIRELESS 2008®, takes place April 1-3 at the Las Vegas Convention Center.

The E-Tech Award Ceremony will take place on the Fashion in Motion stage in the Mobile Entertainment eXpo pavilion of the Las Vegas Convention Center on Wednesday, April 2 at 3:00 PM. A panel of industry analysts, media and technology experts reviewed nearly three hundred submissions from established and emerging companies and judged product entries based on innovation, creativity and vision.

“CellTrust will be showcasing its SecureSMS Gateway at this year’s CTIA Wireless 2008 in Las Vegas, and are very proud that its flagship product is now a finalist in the CTIA Emerging Technology Awards, which will be on display at the event,” said Sean Moshir, CEO of CellTrust. “CellTrust is making it possible for consumers to have confidence in sending secure transactions such as banking and other private content over the mobile device, and we look forward to watching this market really grow in 2008.” (more…)

CellTrust Corporation Launches Worldwide Availability of SecureSMS Gateway at Mobile World Congress 2008

Posted by admin on 6/Feb/2008 in Press Releases | 0 comments

Mobile Security Experts Launch First SecureSMS Gateway to Supply Growing Commercial Demand for Innovative, Multi-faceted Mobile Software & Services

SCOTTSDALE, ARIZ. February 6, 2008 CellTrust Corporation (www.celltrust.com), a leading provider of mobile software and services for the secure and trusted exchange of information on mobile devices, today announced that its CellTrust SecureSMS Gateway is immediately available for worldwide distribution and implementation. CellTrust’s SecureSMS Gateway, which will be demonstrated at the Mobile World Congress 2008 Showstoppers Event* on February 10 in Barcelona, Spain, allows businesses to exchange critical information with customers in a trusted environment on the mobile device. Setting itself apart from consumer-grade SMS, the Company’s SecureSMS Gateway gives the message sender the ability to confirm when text messages are delivered and/or read via a highly encrypted, tamper-proof transfer process with no size limitations along with remote wipe functionality that ensures users can wipe the handset if it is lost or stolen.

Government agencies as well as businesses in financial services/banking, education, travel and the mobile advertising/marketing sectors desiring to take advantage of the ubiquitous nature of SMS but which require a secure, reliable and highly confidential messaging and marketing approach can now take advantage of CellTrust SecureSMS. According to Mobile Marketing Association (www.mmaglobal.com) research, 89 percent of major brands plan to market via mobile phones in 2008.

According to Yankee Group Analyst Andrew Jaquith, As demand for business-grade mobility and messaging increases, mobile devices will need security features with higher levels of assurance. Business services like mobile authentication, financial information feeds, and secure message delivery, for example, demand more security than what consumer-grade, unencrypted SMS can deliver. (more…)

Harlem Success Academy Achieves Close To 100 Percent Parental Involvement Through Mobility

Posted by admin on 16/Jan/2008 in Press Releases | 0 comments

Harlem Success Academy Selects CellTrust Corporation’s Advanced SMS Gateway as Technology Foundation for Mobile Messaging Program.

Scottsdale, Arizona . — January 16, 2008 — CellTrust Corporation (www.celltrust.com) today announced that its world-class SMS Gateway in use by year-old New York charter school Harlem Success Academy (www.harlemsuccess.org) has returned definitive and positive mobile marketing metrics. Harlem Success Academy reports close to 100 percent parental involvement during its inaugural 2006-2007 school year and attributes much of this high level of success to its SMS solution from CellTrust. Harlem Success Academy now educates 280 kindergarten through second grade students and will open 40 more schools serving high need communities in New York City over the next decade.

Harlem Success Academy’s parental involvement metric was largely achieved through regular and timely text messages sent via CellTrust’s advanced and secure SMS Gateway. The text messages concerned upcoming events and family academic venues, administrative procedures, attendance, recruitment, and grades/homework assignments, to name a few.

“One of the key factors in choosing a mobile solutions provider was ease of use,” said Harlem Success Academy’s Director of External Affairs Jenny Sedlis. “We needed to create messages and alerts on a moment’s notice, send them to our parent community, and know they got there.”

Harlem Success Academy chose an SMS solution from CellTrust because it was easy to implement and cost-effective. Many of the students’ parents don’t have access to the Internet and can’t respond to email or access the school’s website from home. Moreover, many of the students’ parents work fulltime, thus the cell phone was selected as the school’s communication method of choice. (more…)

Battle Global Warming with your Mobile Phone

Posted by admin on 10/Sep/2007 in Security Alert Log | 0 comments

We all contribute to the global warming problem. But CellTrust’s FlightAssist subscribers now have an effective way to become part of the solution. Using carbon reduction and offsetting options from Carbonfund.org makes it possible for every traveler – with just a mobile phone – to “clean up” their itinerary.

“Doing something about climate change means reducing the carbon dioxide emissions every one of us generates every day – when we drive our cars, heat or cool our houses, watch TV, or take an airplane,” states Steve Offutt, COO at Carbonfund.org. “After you have taken responsibility and reduced your emissions as much as you can, one of the best actions to take as a next step is to reduce carbon dioxide emissions equal to your carbon emissions – with carbon offsetting.

(more…)