MarketTools Selects CellTrust Global SecureSMS Gateway for Pioneering Mobile Market Research Platform

Posted by admin on 15/Apr/2008 in Advertising & Marketing, Application Watch, Press Releases | 0 comments

CellTrust and MarketTools Co-presenting Case Study at First Mobile Pavilion at Ad-Tech San Francisco 2008

Scottsdale, Arizona – April 15, 2008 – CellTrust® Corporation , the leading secure mobile information management and delivery provider, and MarketTools, the award-winning on-demand market research provider (www.markettools.com), will be in full force at Ad Tech San Francisco, taking place April 15-17 at the Moscone Center. The companies will be co-presenting a case study in the first Mobile Pavilion, which will take place throughout the event, about successful ways for brands and companies to leverage the mobile channel for marketing purposes. As mobile marketing gains momentum on a global scale, one challenge remains the same in every region: how to develop an effective marketing strategy and measure both effectiveness and return on investment (ROI).

CellTrust, an award-winning contender in the mobile security space with its Global SecureSMS Gateway™, provides financial, marketing, governmental and other sectors the confidence that messages are safe from over-the-air pirating and that they reach the intended user. CellTrust’s SecureSMS informs senders when a recipient receives the text message and then again when the message is opened. Combined with CellTrust’s SMS Gateway Suite of reporting and analytic features, CellTrust’s SecureSMS gives E-marketers a definitive baseline for calculating campaign ROI. Security, delivery assurance and measuring ROI are some of the issues E-marketers at Ad Tech will be examining this week in San Francisco.

MarketTools pioneered mobile market research with its MarketTools Mobile™ and Zoomerang Anywhere™ research tools. MarketTools leverages the growing ubiquity of mobile phones and the expanding capabilities of the wireless web to deliver surveys directly to consumers worldwide on their mobile phones or via SMS at the point of sale to allow the capture of real-time market feedback. With the ease of integration of the CellTrust Global Gateway API and the state of market readiness of the CellTrust SMS Gateway Suite, MarketTools was able to bring Zoomerang Anywhere quickly to market. (more…)

Mobile Marketing Association publishes EMEA mobile advertising guidelines

Posted by admin on 7/Sep/2007 in Security Alert Log | 0 comments

LONDON, UK: September 25, 2007 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.

The guidelines make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently on the majority of mobile devices ensuring a positive and consistent consumer experience. (more…)