CellTrust Corporation Launches Worldwide Availability of SecureSMS Gateway at Mobile World Congress 2008

Posted by admin on 6/Feb/2008 in Press Releases | 0 comments

Mobile Security Experts Launch First SecureSMS Gateway to Supply Growing Commercial Demand for Innovative, Multi-faceted Mobile Software & Services

SCOTTSDALE, ARIZ. February 6, 2008 CellTrust Corporation (www.celltrust.com), a leading provider of mobile software and services for the secure and trusted exchange of information on mobile devices, today announced that its CellTrust SecureSMS Gateway is immediately available for worldwide distribution and implementation. CellTrust’s SecureSMS Gateway, which will be demonstrated at the Mobile World Congress 2008 Showstoppers Event* on February 10 in Barcelona, Spain, allows businesses to exchange critical information with customers in a trusted environment on the mobile device. Setting itself apart from consumer-grade SMS, the Company’s SecureSMS Gateway gives the message sender the ability to confirm when text messages are delivered and/or read via a highly encrypted, tamper-proof transfer process with no size limitations along with remote wipe functionality that ensures users can wipe the handset if it is lost or stolen.

Government agencies as well as businesses in financial services/banking, education, travel and the mobile advertising/marketing sectors desiring to take advantage of the ubiquitous nature of SMS but which require a secure, reliable and highly confidential messaging and marketing approach can now take advantage of CellTrust SecureSMS. According to Mobile Marketing Association (www.mmaglobal.com) research, 89 percent of major brands plan to market via mobile phones in 2008.

According to Yankee Group Analyst Andrew Jaquith, As demand for business-grade mobility and messaging increases, mobile devices will need security features with higher levels of assurance. Business services like mobile authentication, financial information feeds, and secure message delivery, for example, demand more security than what consumer-grade, unencrypted SMS can deliver. (more…)

Mobile Marketing Association publishes EMEA mobile advertising guidelines

Posted by admin on 7/Sep/2007 in Security Alert Log | 0 comments

LONDON, UK: September 25, 2007 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.

The guidelines make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently on the majority of mobile devices ensuring a positive and consistent consumer experience. (more…)