Posted by admin on 12/Oct/2010 in Application Watch, In The News, Press Releases | 0 comments

Queensland University of Technology’s “Mumbubconnect” Selects CellTrust’s Global SMS Platform Delivering Two-Way Text Messages to Breastfeeding Mothers across Australia.
SCOTTSDALE, ARIZONA, USA and SYDNEY, AUSTRALIA – October 12, 2010 – CellTrust Corporation, the world’s largest provider of SecureSMS™ (Secure SMS) for mobile phones (www.celltrust.com), announced today that its GlobalSMS platform solution has been selected by the Queensland University of Technology (QUT), for the world’s first text message pilot program to offer breastfeeding support for new mothers in Australia.
The “Mumbubconnect” trial, concepted and engineered by Andre La Porte, a Digital Media and Social Marketing Specialist in Brisbane, Australia, for a team from QUT’s School of Public Health and the School of Advertising, Marketing and Public Relations, is the first of its kind to use two-way SMS to provide support for breastfeeding mothers. The text messages provide a direct link with breastfeeding women and offer support, encouragement and advice when needed. For example if a mother responds to a text message indicating she is struggling with breastfeeding, she will be sent an encouraging response, along with hints on how to get through the difficult times. This pilot program aims to facilitate QUT’s research and ultimately to increase breastfeeding rates among new mothers.
“Our research found that text messages are an ideal way to communicate with new mothers, because they send and receive messages on their mobile devices throughout the day,” said Mr. La Porte. “CellTrust Australia had our system up and running in less than two hours and it’s easy to use. I was astonished to find that a particular vendor would have to build a specific SMS platform application from scratch, and that other vendors with existing technology had platforms that were complicated to program and manage.”
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